Garage 59
Categories
Art Direction, Web Design, Motion
Client
Garage 59
Project
Garage 59
Services
Art Direction Web Design Motion
Year
2025
Garage 59 serves as a conceptual study exploring how a modern racing team could present its identity and communication in a more coherent digital environment. Motorsport teams often rely on scattered updates across social media, outdated pages and inconsistent visuals, making it difficult for fans and partners to follow race calendars, results and organisational updates.
The challenge was to design a system that delivers clarity during a fast-moving season, introduces the team with credibility and provides a clean overview of events without adding visual noise.
Garage 59 serves as a conceptual study exploring how a modern racing team could present its identity and communication in a more coherent digital environment. Motorsport teams often rely on scattered updates across social media, outdated pages and inconsistent visuals, making it difficult for fans and partners to follow race calendars, results and organisational updates.
The challenge was to design a system that delivers clarity during a fast-moving season, introduces the team with credibility and provides a clean overview of events without adding visual noise.
We built the concept around a clear hierarchy that mirrors the structure of a racing season. The introduction establishes identity, followed by dedicated sections for race calendars, driver information, results, news and partnerships. The visual direction uses a restrained typographic system with controlled use of colour to reflect the team’s brand.
Every component was designed to be modular. As schedules shift or partnerships evolve, the system can adapt without altering the core layout. The environment stays calm and predictable, creating a visual counterpoint to the intensity of motorsport while still echoing its visual language.
We built the concept around a clear hierarchy that mirrors the structure of a racing season. The introduction establishes identity, followed by dedicated sections for race calendars, driver information, results, news and partnerships. The visual direction uses a restrained typographic system with controlled use of colour to reflect the team’s brand.
Every component was designed to be modular. As schedules shift or partnerships evolve, the system can adapt without altering the core layout. The environment stays calm and predictable, creating a visual counterpoint to the intensity of motorsport while still echoing its visual language.
The final concept demonstrates how a racing team website can function as a stable, informative hub throughout a season. Visitors gain a clear understanding of the team, current focus and race information without navigating through clutter. The design supports professionalism and provides a foundation that can scale with future content.
As a conceptual study, it shows a direction where motorsport presentation becomes more structured and intentional, instead of relying solely on fast-moving social updates.
The final concept demonstrates how a racing team website can function as a stable, informative hub throughout a season. Visitors gain a clear understanding of the team, current focus and race information without navigating through clutter. The design supports professionalism and provides a foundation that can scale with future content.
As a conceptual study, it shows a direction where motorsport presentation becomes more structured and intentional, instead of relying solely on fast-moving social updates.
Next Projects
