The Great Minecraft Race
A growing event needed a clearer reason to join.
The Great Minecraft Race is a charity event built around a simple idea: race the clock, raise money and do good. As the event grew, however, the digital experience had not kept up.
There was no clear brand system, little hierarchy and no dependable place for players to understand the event, see why it mattered or take part. The underlying idea had momentum; it needed an identity and platform capable of carrying it.
The Great Minecraft Race is a charity event built around a simple idea: race the clock, raise money and do good. As the event grew, however, the digital experience had not kept up.
There was no clear brand system, little hierarchy and no dependable place for players to understand the event, see why it mattered or take part. The underlying idea had momentum; it needed an identity and platform capable of carrying it.
Client:
Ryan "Rhino" Sheff
Date:
2025
%
Unique viewer growth year on year
Peak concurrent viewers
An identity and website built for repeat editions.
The brief was to create everything from the ground up: a full visual identity and a digital home that could support the charity purpose while remaining playful enough for the world it belongs to.
We designed the logo, icon set and visual system to feel at home in Minecraft without losing clarity across the wider event experience. The site brings essential information into a more structured journey, moving visitors from curiosity to participation without unnecessary friction.
Details such as animated icons, a themed 404 page and a Hall of Fame give the experience personality, while the underlying structure is modular enough to support future editions without rebuilding the foundation each time.
The brief was to create everything from the ground up: a full visual identity and a digital home that could support the charity purpose while remaining playful enough for the world it belongs to.
We designed the logo, icon set and visual system to feel at home in Minecraft without losing clarity across the wider event experience. The site brings essential information into a more structured journey, moving visitors from curiosity to participation without unnecessary friction.
Details such as animated icons, a themed 404 page and a Hall of Fame give the experience personality, while the underlying structure is modular enough to support future editions without rebuilding the foundation each time.
Giving growing momentum somewhere to land.
The event achieved 400% year-on-year unique viewer growth and reached 949 peak concurrent viewers.
The new brand and digital home gave that growing attention a clearer place to land: a more recognisable event, a simpler route to participation and a platform designed to carry future campaigns.
The event achieved 400% year-on-year unique viewer growth and reached 949 peak concurrent viewers.
The new brand and digital home gave that growing attention a clearer place to land: a more recognisable event, a simpler route to participation and a platform designed to carry future campaigns.
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