The Great Minecraft Race

The Great Minecraft Race is a charity event built around a simple idea: race the clock, raise money, do good. But as the event grew, it needed an identity and a digital home that could grow with it. No brand, no real hierarchy, no clear direction. Players couldn't easily understand the event or how to join it.

The brief was to build everything from the ground up. A full brand and a site to carry it, structured enough for the charity side, playful enough for the world it lives in.

We designed the logo, visual identity and icon set with enough personality to feel at home in the Minecraft world, and enough discipline to keep information clear across every platform. Animated icons, a themed 404 and a Hall of Fame add life without ever getting in the way.

The site guides visitors from curiosity to sign-up without friction. Modular, scalable and built to carry future editions without redesigning the foundation.