The Clubhouse
This was not just a website project.
The Clubhouse was building a coaching business from the ground up. It needed a clear market position, a distinctive identity and a digital experience that could support both sides of the business: winning trust with prospective players and delivering a better experience once they joined.
The challenge was to create one coherent system rather than separate brand, marketing and operational tools.
The Clubhouse was building a coaching business from the ground up. It needed a clear market position, a distinctive identity and a digital experience that could support both sides of the business: winning trust with prospective players and delivering a better experience once they joined.
The challenge was to create one coherent system rather than separate brand, marketing and operational tools.
Client:
The Clubhouse
Date:
2026
A brand built around the coaching philosophy.
We began by defining the identity. Sharp typography, a high-contrast chalk-and-pitch palette and an uncompromising visual direction reflect the coaching philosophy itself: structured, direct and nothing wasted.
The gridlines used throughout the experience reference GRID, the proprietary coaching framework at the centre of the methodology. Royal Blue appears as full statements rather than decoration, giving the brand a level of conviction that separates it from the generic visual language common in the category.
The public-facing website was designed to feel different from a typical coaching sign-up page. A light interface, considered motion and interactive details create a distinctive first impression, while the structure keeps the offer clear and easy to navigate.
We began by defining the identity. Sharp typography, a high-contrast chalk-and-pitch palette and an uncompromising visual direction reflect the coaching philosophy itself: structured, direct and nothing wasted.
The gridlines used throughout the experience reference GRID, the proprietary coaching framework at the centre of the methodology. Royal Blue appears as full statements rather than decoration, giving the brand a level of conviction that separates it from the generic visual language common in the category.
The public-facing website was designed to feel different from a typical coaching sign-up page. A light interface, considered motion and interactive details create a distinctive first impression, while the structure keeps the offer clear and easy to navigate.
One business, working as one experience.
Then we built the dashboard. A full-stack web application that replaced scattered documents and buried notes with a single home for every coaching engagement. Players find everything in one place: session notes, replay breakdowns, MMR tracking, upcoming schedules and booking, all live and always accessible. Coaches manage students, sessions and availability from the same system. No chasing documents, no lost context between sessions.
The result is a coaching business built like it was always meant to exist.
Then we built the dashboard. A full-stack web application that replaced scattered documents and buried notes with a single home for every coaching engagement. Players find everything in one place: session notes, replay breakdowns, MMR tracking, upcoming schedules and booking, all live and always accessible. Coaches manage students, sessions and availability from the same system. No chasing documents, no lost context between sessions.
The result is a coaching business built like it was always meant to exist.
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